Jennifer Grehan
Co-Founder | Pilates Equipment Specialist | Studio Business Advisor
Jennifer Grehan is the co-founder of The Core Collab, an Australian Pilates equipment and training company that designs and manufactures reformer machines, instructor education, and studio launch support for Pilates businesses worldwide.
Built and sold Australia's largest privately owned Pilates reformer studio — Rebalance Pilates & Yoga — to a publicly listed company. Today, through The Core Collab's Gold Coast warehouse, Jennifer works with studio owners across Australia, the United States, and Europe to design Pilates studios, select commercial reformer equipment, and develop instructor training programs.
Jennifer is particularly known for her expertise in modern reformer training methods, including high-intensity reformer workouts and hybrid Pilates formats that combine traditional Pilates principles with contemporary fitness programming.
Areas of Expertise
Jennifer's work focuses on the intersection of Pilates training, equipment design, and studio business development.
Her areas of expertise include:
• Pilates reformer equipment and studio design
• high-intensity reformer workouts and modern Pilates methods
• Pilates studio business strategy and profitability
• instructor education and certification programs
• Pilates equipment selection for commercial studios
• hybrid reformer training systems such as Sculptformer
Experience in the Pilates Industry
Jennifer has spent more than two decades working alongside Pilates instructors and studio owners to help them successfully launch and scale their businesses.
Her experience includes:
• Co-founder of The Core Collab, a global Pilates equipment brand based in Australia
• Built and sold Rebalance Pilates & Yoga, Australia's largest privately owned Pilates reformer studio chain
• Supporting studio owners launching reformer studios across Australia, the USA and Europe
• Developing Pilates instructor training programs and certifications
• Advising studio owners on equipment selection and studio layout
• Helping entrepreneurs open profitable Pilates studios in competitive markets
Work With Studio Owners Worldwide
Through The Core Collab, Jennifer works with studio owners across multiple markets including:
• Australia
• United States
• Europe
Her work focuses on helping studios choose the right equipment, create effective class programming, and build studio concepts that attract and retain clients.
Pilates Equipment & Studio Development
Jennifer's work at The Core Collab includes helping studios select and implement professional Pilates equipment including:
• Pilates reformers
• foldable reformers for home and studio use
• commercial reformer equipment for group studios
• modern reformer machines such as Sculptformer
She works closely with studio owners to ensure that equipment choices align with their studio model, class programming, and long-term business strategy.
About The Core Collab
The Core Collab is a Pilates equipment and education company that designs, manufactures and supplies reformer machines, instructor training, and studio support to Pilates businesses worldwide. With a Gold Coast warehouse and 25 years in the industry, Core Collab serves Australian studios alongside its international markets.
Connect With Jennifer Grehan
You can learn more about Jennifer and The Core Collab through:
