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Sculptformer vs Strong Pilates Machines: What New Studios in Australia Need to Know (2026 Guide)
Franchise or freedom? In 2026, Australian studio owners are facing a choice. Here's what you need to know about Strong Pilates vs the Sculptformer.
Side-by-side: Sculptformer and Strong Pilates setup comparison
What Is Strong Pilates?
Strong Pilates is a high-intensity fitness franchise born in Australia, combining Rowformer style machines with cardio, resistance, and rowing. It’s a booming brand — but as a franchise-only model, it comes with fees, contracts, and limited creative control.
Each location uses exclusive Rowformer machines, which are not available for purchase outside the franchise.
What Is the Sculptformer?
The Sculptformer is a commercial-grade reformer hybrid machine designed for modern Pilates, Lagree-style, or strength-integrated classes. Unlike Strong, it’s available for independent purchase — with no licensing, branding restrictions, or territory lock-ins.
It combines the smooth glide of a reformer with optional resistance training and jumpboard cardio — perfect for studios wanting versatility.
Watch: The Sculptformer explained for studio owners
Key Differences Between Strong and Sculptformer
Feature
Strong Pilates
Sculptformer
Machine Access
Franchise-only
Purchase directly
Studio Ownership
Franchise license
Fully independent
Brand Control
Limited
Complete freedom
Machine Type
Rowformer (rowing + reformer)
Reformer + hybrid strength
Use Cases
Strong-branded workouts
Pilates, Lagree, strength, HIIT
Which Is Right for New Studios in Australia?
If you’re looking to own your brand, design your schedule, and avoid royalty fees, the Sculptformer is the smarter, more flexible choice in 2026.
✅ Buy it outright — no contracts or licenses
✅ Use your own brand and marketing
✅ Offer Lagree-style or hybrid classes on your terms
Strong Pilates offers great name recognition — but you’ll pay for it with fees and franchise rules.
FAQs
Can I buy a Strong Pilates machine?
No. Strong Pilates machines (Rowformers) are exclusive to franchise owners and are not sold to the public.
What is the Sculptformer?
The Sculptformer is a commercial reformer hybrid for Lagree-style, Pilates, or strength-based workouts — ideal for independent studios.
Is the Sculptformer like the Rowformer?
Yes — both are hybrid machines. The Sculptformer offers similar versatility without the franchise restrictions.
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